By Matt Ball
For more than twenty years, Matt Ball has worked to develop the most effective methods for activists to communication a profound but simple truth: that our fundamental responsibility toward other animals is to reduce their suffering as much as possible. The process of refining and distilling this message has been a long and at times difficult one, with plenty of mis-steps along the way. Yet, Ball emphasizes, non of us who care about the lives and deaths of non human animals can afford to allow ourselves to be sidetracked by self-righteousness, cliquishness, or purism.
Edited by Anne Green, with a foreword by Peter Singer and introduction by Paul Shapiro, and with nine additional articles from fellow advocates, The Accidental Activist is an authoritative and forthright reality check from the frontlines of the struggle to reduce violence in the world.
"Matt Ball has had a singularly profound influence on the animal protection movement" - Michael Greger, M.D., Director Public Health and Animal Agriculture HSUS